Blizzard after so much controversy have now decided to shut down the auction house. This auction house allowed players to use in game gold to purchase gear for the characters and also sell any loot that they had found while running dungeons and bosses. There was a real money element to this system that blizzard took a cut from supplementing their profits. So the news that they decided to stop a source of their income in favour of gameplay shows a great deal about Blizzards ideals. It did take them some time however to come to this conclusion.
Quotes from Blizzard
“When we initially designed and implemented the auction houses, the driving goal was to provide a convenient and secure system for trades,but as we’ve mentioned on different occasions, it became increasingly clear that despite the benefits of the auction house system and the fact that many players around the world use it, it ultimately undermines Diablo’s core game play: kill monsters to get cool loot.”
“We’re working out the details of how the auction house system will be shut down, but we wanted to share the news as soon as we made the decision in order to give everyone as much advance notice as possible,”CVG